Sales Lead – Drive Growth for Novadis Portfolio

About the role

The Sales Lead will be responsible for executing the sales plan for the assigned area, focusing on customer acquisition, loyalty, retention and satisfaction. Reporting to the Sales & Distribution Director and based in Maia, the role oversees the sales team, account managers and sub‑distributors to drive performance of the Novadis portfolio and maximise SCC sell‑out.

Key responsibilities

• Conduct in‑depth analysis of the local market, identify trends, barriers and opportunities, and adapt business strategies.
• Develop and implement prospecting strategies tailored to the regional competitive landscape.
• Monitor key competitors and propose proactive measures to differentiate offerings.
• Define, measure and track commercial objectives and sales targets by client, account manager and sales representative.
• Ensure prospecting visits to relevant clients and oversee the prospecting plans of the team.
• Implement SCC brand execution initiatives, material and visibility actions to increase turnover.
• Monitor quality indicators for SCC products to ensure high consumer satisfaction.
• Manage route planning, offline and online channel visits, and drive online channel usage.
• Oversee sub‑distributors within the geographic area to maximise total revenue (Novadis + sub‑distributors).
• Monitor sales activities, analyse results and propose improvement measures.

Required profile

• Report directly to the Sales & Distribution Director.
• Based in Maia, Portugal.

Required skills