Marketing Manager - Pharmacy and Mass Market

About the role

Beiersdorf Portuguesa, Limitada is looking for a marketing professional in Lisbon to define and lead marketing activities across pharmacy and mass market channels. The role covers strategy, budget planning, market analysis, creative assets and campaign development, working closely with the Global and Regional Marketing departments.

Key responsibilities

• Define the marketing strategy for pharmacy and mass market channels
• Lead budget planning and resource allocation decisions based on business performance and growth opportunities
• Carry out market and competitor analysis
• Define marketing mix support by brand and franchise
• Analyse internal figures by SKU, channels and customers
• Develop master artworks for products, adapting international versions to local ones
• Develop marketing campaigns in cooperation with POS, promotions and digital teams
• Carry out P&L analysis and lead sales forecasting, making net sales projections for each SKU
• Build customer plans aligned with the sales channel strategy
• Establish communication and cooperation with the Global and Regional Marketing departments

Required profile

• Bachelor's or master's degree in Marketing, Business Administration, Economics (or similar), Pharmacy or Medical Sciences
• Pharmacy background appreciated
• Experience in Marketing or SCM preferred
• Fluent in Portuguese and English

Required skills

• Solid knowledge of the MS Office suite, especially Excel and PowerPoint
• Analytical thinking and problem-solving orientation
• Proactivity, flexibility and resilience