Head of SEO – Hybrid (Porto)

About the role

As Head of SEO at Winalist, you will own the end‑to‑end organic acquisition strategy for Europe’s leading wine‑tourism marketplace. Based in Porto with a hybrid work model, you will be responsible for driving qualified traffic, bookings and GMV growth across multiple languages and markets.

Key responsibilities

• Define and execute a global SEO roadmap aligned with commercial KPIs such as qualified traffic, bookings and GMV.
• Prioritise initiatives and allocate resources across markets, channels and page types, reporting performance and forecasts to senior leadership.
• Lead content teams, freelancers and agencies, ensuring all output meets SEO standards.
• Collaborate with Product, Engineering, Marketing and PR to embed SEO into product roadmaps.
• Conduct keyword and market research for all locales (FR, EN, NL, IT, ES, PT, DE) and manage international SEO architecture including hreflang, ccTLD/subfolder strategy and geo‑targeting.
• Design and scale programmatic silo architectures for thousands of estate and product pages, and optimise both demand‑side and supply‑side content.
• Audit technical SEO health, improve crawl budget, Core Web Vitals, mobile performance and resolve indexing issues.
• Implement structured data, schema markup and AI‑search optimisation to capture emerging search formats.
• Develop a white‑hat link‑building strategy leveraging PR, partnerships and industry relationships.
• Measure results with GA4, Search Console, Ahrefs and BigQuery, turning data into actionable experiments.

Required profile

• Proven SEO leadership experience in marketplace, travel, e‑commerce or multilingual environments.
• Strong technical SEO background with experience scaling programmatic SEO.
• Comfortable working with data tools such as GA4, Search Console, Ahrefs/SEMrush and BigQuery.
• Experience managing and briefing cross‑functional content teams.
• International SEO expertise; additional language skills are a plus.

Required skills

• GA4
• Google Search Console
• Ahrefs
• BigQuery
• Core Web Vitals
• Schema markup
• Hreflang implementation
• CC‑TLD and subfolder strategy
• Geo‑targeting
• Programmatic SEO
• AI search optimisation
• White‑hat link building