General Manager – Visitor Destination & Experiences

About the role

We are looking for an experienced General Manager to lead a landmark cultural and visitor destination in Porto, Portugal. Reporting directly to the Group CEO, you will be responsible for the overall operational, commercial and strategic performance of a large‑scale visitor environment that blends leisure, hospitality, cultural and commercial activities.

Key responsibilities

• Develop and evolve the long‑term strategy for the destination.
• Partner with the CEO and Board on growth, positioning and investment priorities.
• Drive commercial performance across all revenue streams.
• Create experiences and programming to increase visitation, engagement and spend.
• Maintain high operational standards across all guest‑facing areas.
• Lead budgeting, forecasting and financial performance management.
• Manage operations through seasonal peaks and major events.
• Lead and develop a senior multidisciplinary leadership team.
• Ensure safety, maintenance and overall site standards.

Required profile

• 5+ years leading a complex leisure, tourism or experiential operation.
• Strong P&L and commercial leadership experience.
• Proven success in multi‑revenue, high‑footfall environments.
• Ability to balance strategic and operational leadership.
• Excellent stakeholder and board‑level communication skills.
• Hands‑on, visible leadership style with strong team development capability.
• High resilience, energy and commercial mindset.

Required skills

What we offer

• Competitive salary €100,000 – €130,000 gross per annum.
• Performance‑based bonus.
• Comprehensive benefits package.
• Opportunity to lead a high‑profile destination in a vibrant market.