Field Marketing Specialist – Iberia

About the role

Nextlane is looking for a Field Marketing Specialist to drive brand awareness and lead generation across the Iberia region. You will work closely with the global marketing team, country managers, and sales colleagues to tailor campaigns that resonate with local automotive manufacturers and dealerships.

Key responsibilities

• Develop and execute a regional marketing plan aligned with business growth objectives in Spain and Portugal.
• Identify, organize, and represent Nextlane at local events, conferences, and industry gatherings.
• Implement global lead‑generation campaigns and create localized initiatives based on market priorities.
• Position the brand by tracking trending topics and relevant keywords within the region.
• Run social‑media campaigns to boost corporate and employee branding.
• Contribute to content creation, adapt global assets for local relevance, and ensure database quality.
• Report on campaign performance and analyze marketing effectiveness.

Required profile

• Master’s degree in Business, Marketing, or a related field.
• Strong written and verbal communication skills in English and Spanish; Portuguese or French is a plus.
• Experience in B2B marketing, preferably within the software or automotive technology sector.
• Comfortable presenting to customers and internal sales teams.
• Self‑motivated, proactive, and creative with the ability to work autonomously.

Required skills

• Hubspot