Field Marketing Manager

About the role

We are looking for a Field Marketing Manager to design and execute targeted marketing initiatives that boost brand visibility, generate demand, and support revenue goals across the EMEA region. You will collaborate with cross‑functional teams to ensure alignment and deliver impactful results that drive our business objectives.

Key responsibilities

• Plan, execute, and manage hosted events, trade shows, webinars, and integrated marketing programmes that drive pipeline and revenue.
• Collaborate with sales to develop marketing plans aligned to target markets and strategic accounts.
• Drive pipeline and brand awareness through an integrated webinar programme, including pre‑ and post‑promotion and lead handover.
• Establish pre‑ and post‑programme processes to maximise pipeline and ROI.
• Localise global campaigns for specific lines of business and geographic markets.
• Support field‑led programmes that complement ABM efforts and sales strategy for key accounts.
• Leverage AI‑powered marketing tools to improve campaign targeting, performance analysis, and personalisation at scale.
• Forecast, measure, analyse, and report on campaign performance and pipeline contribution.
• Communicate and educate the sales team on new and planned marketing activities.
• Maintain strong communication and alignment with BDR, sales, strategy, and global marketing teams.
• Support internal programmes as needed.

Required profile

• Bachelor’s degree in Business, Marketing, Communications, or a comparable field.
• 3+ years of experience in field marketing, event management, or demand generation.
• Proven ability to work cross‑functionally with sales, partner, and customer success teams.
• Strong analytical skills with experience forecasting and reporting on campaign performance.

Required skills