Executive Assistant to CFO – Remote for DTC E‑Commerce Startup

About the role

We are seeking a proactive Executive Assistant to support the CFO of a fast‑growing DTC e‑commerce startup. This remote position is open to candidates based in Canada and offers the chance to work closely with senior leadership in a dynamic, high‑growth environment.

Key responsibilities

• Own and manage the CFO’s calendar, inbox, priorities, and follow‑through across multiple workstreams.
• Act as an execution partner, bridging communication between leadership, vendors, legal, finance, operations, and external stakeholders.
• Support business operations and strategic initiatives, tracking deliverables and ensuring projects move forward.
• Coordinate vendor relationships, contracts, renewals, and operational due‑diligence processes.
• Assist with legal and compliance workflows, including contract coordination, documentation tracking, trademarks, and patents.
• Review financial reports, track budgets, vendor pricing, invoices, and identify optimization opportunities.
• Build and improve systems, SOPs, dashboards, and workflows to reduce executive overhead.
• Leverage AI tools (Claude, ChatGPT, automation tools, AI agents) to optimize documentation and execution.
• Prepare meeting materials, agendas, executive briefings, and maintain accountability for follow‑ups.
• Support exit‑readiness initiatives, data rooms, and confidential documentation as needed.
• Coordinate travel, logistics, and ad‑hoc executive support requests.

Required profile

• 5+ years of experience supporting founders, CEOs, CFOs, COOs, or senior executives in startup, DTC, e‑commerce, SaaS, or high‑growth environments.
• Strong executive‑support fundamentals: calendar and inbox management, executive communications, and prioritization.
• Experience in scaled DTC/e‑commerce businesses; subscription‑business experience highly preferred.
• Demonstrated ability to operate as an Executive Business Partner.

Required skills

• Claude
• ChatGPT
• Automation tools
• AI agents

What we offer

• Fully remote work arrangement.
• Opportunity to collaborate with senior leadership in an entrepreneurial setting.
• Exposure to cutting‑edge AI tools and high‑impact strategic projects.