Director of Marketing – Growth & Demand Generation

About the role

We are seeking a Director of Marketing to lead the creation and scaling of a high‑performance growth engine for a fast‑growing B2B SaaS product in Portugal. The role sits at the intersection of growth marketing, product‑led growth, and demand generation, driving measurable revenue impact across acquisition, activation, and retention.

Key responsibilities

• Own and scale customer acquisition across paid, organic, lifecycle, partnership, and product‑led channels.
• Develop and execute a data‑driven growth strategy focused on pipeline generation and revenue expansion.
• Build repeatable systems to improve conversion across the full funnel from visitor to paying customer.
• Lead demand‑generation initiatives and optimize performance‑marketing programs across key channels.
• Define and implement experimentation frameworks to continuously improve marketing effectiveness.
• Improve attribution, reporting, and analytics to connect marketing activity to revenue impact.
• Collaborate with Product, Sales, and Customer Success to enhance onboarding, activation, retention, and messaging.
• Mentor a lean marketing team, balancing strategic leadership with hands‑on execution.

Required profile

• Proven experience in growth or demand‑generation marketing within B2B SaaS organizations.
• Strong analytical mindset with a track record of owning metrics such as pipeline, CAC, conversion rates, or revenue growth.
• Experience working in product‑led growth environments and improving product adoption metrics.
• Ability to thrive in fast‑moving, high‑growth settings and build scalable systems.

Required skills

• Performance marketing
• Lifecycle marketing
• SEO
• Conversion rate optimization
• Funnel analysis
• Attribution modeling
• Experimentation frameworks
• Product‑led growth strategies