Digital Marketing & Content Manager

About the role

The Digital Marketing & Content Manager will design and execute the company’s digital marketing strategy while producing high‑quality scientific, commercial and promotional content. The role works closely with Commercial, Medical Affairs, Regulatory Affairs and international distributors to support product launches, brand awareness and lead generation across global markets.

Key responsibilities

• Develop and implement a digital marketing strategy that leverages AI tools and digital technologies to drive international growth and brand visibility.
• Manage, optimise and continuously improve the company’s digital presence across websites, social media, email marketing and digital campaigns.
• Create and coordinate scientific, educational and promotional content for healthcare professionals, distributors and consumers across multiple digital channels.
• Produce marketing materials and digital toolkits to support distributors, product launches and commercial initiatives in international markets.
• Ensure all content complies with brand guidelines and pharmaceutical regulatory requirements.
• Plan, execute and analyse digital campaigns, monitor KPIs and implement improvements to maximise engagement and ROI.
• Collaborate with internal teams and external agencies to deliver integrated marketing initiatives and support participation in congresses, exhibitions and distributor meetings.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Multimedia, Graphic Design or a related field.
• Minimum 3 years of experience in digital marketing, preferably within the pharmaceutical, medical device, healthcare or life‑sciences industry.
• Proven experience managing websites, social media platforms and digital marketing campaigns.
• Knowledge of marketing automation, analytics, SEO and digital advertising platforms.
• Excellent written and verbal communication skills in English.
• Experience creating multimedia content such as video, graphics and presentations, with a strong storytelling and copy‑writing ability.

Required skills

• AI tools
• Website management
• Social media platforms
• Marketing automation platforms
• Analytics tools
• SEO
• Digital advertising platforms
• Video production
• Graphic design
• Presentation creation