CRM Specialist

About the role

Air Apps, a family-founded company building an AI-powered Personal & Entrepreneurial Resource Planner, is looking for a CRM Specialist. The role manages and optimizes CRM systems and email marketing campaigns, covering drip marketing, segmentation, automation and lead nurturing. It is a fully onsite position at the Lisbon office, with relocation support offered.

Key responsibilities

• Develop and run email campaigns, drip sequences and lead nurturing strategies
• Manage CRM workflows, segmentation and customer lifecycle automation
• Work with HubSpot, Marketo, Salesforce or other CRM platforms to improve campaign performance
• Track open rates, CTR, conversion rates and engagement metrics, and A/B test subject lines
• Create customer segmentation and collaborate with marketing, sales and product teams
• Implement behavioral triggers and automation to improve retention
• Ensure compliance with GDPR, CCPA and email marketing regulations

Required profile

• Around 3+ years of experience in CRM management, email marketing or marketing automation
• Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo or similar platforms
• Experience with A/B testing, personalization and dynamic content
• Analytical mindset with experience using Google Analytics, CRM dashboards and reporting tools

Required skills

• Lead scoring, drip campaigns and customer journey mapping
• HTML/CSS for email formatting is a plus

What we offer

• Apple hardware ecosystem for work
• Annual bonus and top-tier health and life insurance
• Transportation budget and free meals at the hub
• Coverflex benefits package, childcare support and pension fund
• Air Conference and Urban Sports Club membership