Brand and Content Strategist

About the role

This remote‑first position is for a Brand and Content Strategist based in Portugal, working with a fast‑evolving B2B SaaS company at the intersection of AI visibility, SEO and digital discovery. You will shape the brand’s voice across all channels, creating a unified storytelling ecosystem that drives influence and supports enterprise growth.

Key responsibilities

• Develop and execute a cohesive brand and content strategy across social, paid, SEO, case studies and web channels.
• Create high‑impact LinkedIn and social posts that establish thought leadership in AI visibility and SEO.
• Own a connected content ecosystem, ensuring every output aligns with the overall brand narrative.
• Brief, coordinate and review paid‑campaign creative assets for LinkedIn and Google in partnership with performance marketing teams.
• Produce compelling case studies and long‑form content that translate customer success into sales‑enabling stories.
• Guide internal and external SEO contributors to maintain consistency with brand messaging.
• Shape visual and verbal brand identity across digital touchpoints, collaborating closely with designers.
• Leverage tools such as Figma and AI‑assisted content platforms to produce and iterate content at scale.

Required profile

• 4‑6 years of experience in brand, content strategy or marketing, preferably within a B2B SaaS environment.
• Proven track record of building brand narratives that generate measurable influence and engagement.
• Strong writing ability with a distinctive voice suitable for senior‑level audiences.
• Technical curiosity and willingness to learn complex domains such as AI, SEO or infrastructure.
• Excellent communication, organization and stakeholder‑management skills.

Required skills

• Figma
• Canva
• AI‑assisted content creation platforms
• LinkedIn content creation
• Google Ads campaign coordination
• SEO knowledge