Associate Director, Digital Media

About the role

We are seeking an Associate Director, Digital Media to lead performance‑driven media strategy for high‑growth restaurant and multi‑location retail clients. Based in Portugal and remote‑friendly, you will combine hands‑on campaign oversight with team leadership in a fast‑paced, data‑centric environment.

Key responsibilities

• Plan, execute, and continuously optimize multi‑channel paid media campaigns across Meta Ads, Google Ads, TikTok, Connected TV, and programmatic DSP platforms.
• Manage and mentor a team of 2‑3 digital media buyers, providing guidance and performance support.
• Oversee campaign performance for multiple clients, ensuring accurate tracking, budget pacing, and scalable optimization.
• Collaborate with clients, brand managers, analytics, creative, and media planning teams to deliver integrated campaigns.
• Translate performance data into clear insights, recommendations, and strategic direction.
• Build and present detailed performance reports using data storytelling techniques.
• Test, refine, and evolve media strategies based on platform trends and performance metrics.
• Align campaign execution with broader client business objectives.

Required profile

• 8+ years of experience in digital media buying and performance marketing across Meta, Google Ads, and programmatic/CTV platforms.
• Proven track record managing large‑scale budgets (typically $500K+ monthly) for multiple brands.
• Strong expertise in campaign tracking and measurement tools, including Google Tag Manager and conversion tracking setups.
• Experience building dashboards and performance reports with Google Data Studio (Looker Studio).
• Demonstrated ability to lead and mentor media buying teams.
• Excellent analytical, communication, and presentation skills.
• Highly self‑motivated and comfortable working independently.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads
• Connected TV advertising
• Programmatic DSP platforms (e.g., DV360, The Trade Desk, Basis)
• Google Tag Manager
• Google Data Studio / Looker Studio