SEO & GEO Lead

About the role

We are looking for an SEO & GEO Lead to shape search visibility, technical SEO, content discoverability and Generative Engine Optimization across BrickRed Systems’ global digital ecosystem. The role supports corporate, professional, clinical and consumer audiences and works closely with web, content, marketing and marketplace teams.

Key responsibilities

• Define SEO and GEO governance standards for all digital properties.
• Establish SEO requirements, optimisation priorities and translate them into technical and content backlogs.
• Partner with Web, Content, Marketing, Marketplace and Digital teams to embed SEO into templates, migrations and experiments.
• Drive technical SEO improvements, including taxonomy, site structure, structured data and overall discoverability.
• Develop and maintain reporting on search visibility, rankings, organic traffic and growth opportunities.
• Ensure SEO readiness during website migrations, re‑platforming and major releases.
• Monitor AI search and GEO trends and incorporate findings into the SEO strategy.

Required profile

• 6+ years of experience in SEO, Technical SEO or Organic Search.
• Strong hands‑on technical SEO expertise and proven ability to improve rankings and traffic.
• Experience with website architecture, taxonomy, structured data and large‑scale migrations.
• Familiarity with AI‑driven search and Generative Engine Optimization.
• Excellent analytical, communication and stakeholder‑management skills.

Required skills

• Technical SEO
• AI Search and Generative Engine Optimization
• Website architecture and taxonomy design
• Structured data implementation
• CMS and website migration processes
• SEO analytics, ranking and organic traffic reporting