Marketing Communications Manager I

About the role

The Marketing Communications Manager I will lead the development and execution of the property’s marketing plan, overseeing e‑commerce initiatives and building strong relationships with tourism bureaus and community leaders. This full‑time, onsite position is based in Lisbon and reports to senior management.

Key responsibilities

• Design and implement a leisure marketing plan that drives occupancy through rate offers, packages and promotional programs.
• Maintain and update all property websites and coordinate brand‑loyalty mailings, brochures and collateral materials.
• Analyse DMA source‑market reports, guest lists and email campaign data to provide actionable marketing recommendations.
• Manage the annual marketing budget, track ROI of online, direct‑mail and print initiatives, and reallocate funds as needed.
• Ensure consistent brand messaging across all advertising, signage and guest touchpoints while complying with corporate graphic standards.
• Collaborate with local convention bureaus, chambers of tourism and quality internet sites to maximise property visibility.

Required profile

• High school diploma or GED with at least two years of sales or marketing experience, OR a two‑year degree in Marketing, Business Administration, Hotel & Restaurant Management or a related field.
• Strong analytical mindset with the ability to interpret market reports and campaign performance data.
• Excellent written communication skills and attention to detail.

Required skills

• Website content management.
• Email campaign tracking and analysis.
• Marketing budget planning and ROI calculation.