Global Creative Development Manager

About the role

As a Global Creative Development Manager you will transform customer insights into compelling creative concepts, shaping worldwide campaigns that reinforce the Bosch brand and deliver meaningful experiences for both consumers and professional/DIY audiences.

Key responsibilities

• Convert consumer and PRO/DIY insights into strong creative concepts and brand narratives.
• Develop integrated marketing campaign ideas that maintain brand consistency across all assets.
• Lead creative development from ideation through execution, collaborating with internal teams and external agencies.
• Utilise AI‑powered creative tools to enhance ideation and streamline workflows.
• Review creative deliverables, providing guidance to ensure high‑quality standards.
• Support global content production and drive continuous process improvements.

Required profile

• Bachelor’s degree in Marketing, Communications, Design or a related field.
• Experience in creative development, brand marketing or advertising, preferably in an international environment.
• Proven track record managing creative projects and working with agencies.
• Strong understanding of creative strategy, branding and campaign development.
• Knowledge of content production workflows and AI‑powered creative tools.
• Familiarity with MarTech solutions such as PIM or DAM is a plus.
• Structured, collaborative and customer‑focused working style.

Required skills

• AI‑powered creative tools
• PIM (Product Information Management)
• DAM (Digital Asset Management)