Events & Promotions Executive

About the role

The Events & Promotions Executive will plan, coordinate and execute Classicare’s regional marketing and sales events. This role ensures that all activations align with the quarterly calendar, brand standards and budgetary constraints while supporting the Advantage line of business.

Key responsibilities

• Develop and maintain a quarterly activation calendar with regional alignment and obtain necessary approvals.
• Conduct quarterly audits of sales points and promotional events to verify compliance with brand standards and CMS Marketing Guidelines.
• Create detailed activation plans, record them in the Marketing Tool and manage timely procurement of promotional materials.
• Administer the regional budget, authorize expenditures, and prepare monthly reconciliations and reports.
• Identify renewal opportunities and new commercial prospects at sales locations to strengthen brand presence.
• Establish and nurture relationships with municipalities, agencies, organizations and businesses that serve the Medicare target market.
• Collaborate with sales regions and Independent Agents to design promotional plans, sponsorships and initiatives that maximise sales and budget utilisation.
• Lead regular meetings with sales teams and agents to review results, spot improvement areas and plan regional performance strategies.
• Coordinate salesperson and promoter participation at events, monitor field operations for compliance and effectiveness, and provide recommendations.
• Participate in conventions and community activities, delivering timely reports on event progress and outcomes.
• Secure strategic partnerships and sponsorships that enhance brand visibility and support EBITDA goals.

Required profile

• Proven experience in planning and executing regional marketing or promotional events.
• Strong ability to manage budgets, authorise expenditures and produce financial reconciliations.
• Excellent relationship‑building skills with external partners such as municipalities, agencies and businesses.
• Ability to work closely with sales teams and Independent Agents to align promotional activities with sales objectives.
• Commitment to comply with company policies, local and federal regulations and industry standards.

Required skills