Digital Marketing Manager – Performance & Content

About the role

We are looking for a hands‑on Digital Marketing Manager to own paid media, lead‑nurturing and content across the Group’s brands. The role is execution‑focused, reporting directly to the Executive Board and collaborating closely with commercial teams to drive measurable results.

Key responsibilities

• Plan, launch and optimise paid campaigns on Meta, Google and LinkedIn for multiple brands.
• Build and test audiences, creatives, copy and landing pages while managing budgets and monitoring CPL, CPA and ROAS.
• Set up and maintain tracking infrastructure – pixels, conversion APIs, GA4, UTMs and lead‑source attribution.
• Report weekly on campaign performance with clear recommendations for optimisation.
• Design, build and maintain lead‑nurturing flows across email, WhatsApp and CRM, including segmentation and lifecycle logic.
• Collaborate with sales to close the loop between marketing‑generated leads and conversions.
• Produce and schedule social content, write copy for ads, landing pages, emails and sales collateral.
• Brief and coordinate freelancers (photographers, videographers) and edit or assemble content as needed.
• Design ad creatives, social assets and landing‑page layouts using Figma, Canva or Adobe Creative Suite; basic video editing is a plus.
• Ensure brand consistency across all channels and touchpoints.

Required profile

• 3 to 5 years of hands‑on experience in digital or performance marketing.
• Proven track record running paid campaigns on Meta and Google with real budget responsibility.
• Practical knowledge of marketing automation and lead‑nurturing workflows.

Required skills

• Meta (Facebook) Ads platform
• Google Ads platform
• LinkedIn Ads platform
• Google Analytics 4 (GA4) and UTM tracking
• CRM automation tools for email and WhatsApp
• Figma, Canva or Adobe Creative Suite for design
• Basic video editing / motion graphics