Business Development Representative

About the role

The Business Development Representative will expand service lines by building and maintaining referral relationships with physicians, discharge planners, social workers, and other key non‑physician sources. This role combines sales, marketing, and client‑service activities to drive admissions and growth for the facility.

Key responsibilities

• Collaborate with hospital discharge planners, social workers, case managers, physicians and management to generate referral sources.
• Develop and nurture strong relationships with physicians, social workers, and discharge planners to increase referral volume.
• Identify partnership opportunities and manage leads from referral sources through an efficient admissions process.
• Coordinate with the clinical assessment team to evaluate referrals and ensure appropriate resources are allocated.
• Educate patients, families, community members, and referral sources about the facility’s programs, services, and amenities.
• Travel frequently within the community to schedule meetings, develop contacts, and attend professional forums.
• Document referral activities in the contact management system and use Salesforce analytics to plan and evaluate outreach.
• Create and execute outreach initiatives (phone, email, e‑blasts, events, networking) to maintain regular communication with top referral sources.
• Perform additional tasks as assigned.

Required profile

• High school diploma or equivalent (required).
• Bachelor’s degree in Marketing, health services, or a related field (preferred).
• At least two years of experience in sales and/or marketing.
• Valid driver’s license and ability to travel regularly.

Required skills

• Salesforce (analytic and contact‑management tool).