Brand Manager

About the role

The Brand Manager (Head of Brand) leads the development, protection and evolution of the organisation’s brand across a network of schools. Working closely with school leaders, admissions and marketing teams, the role ensures a consistent, differentiated brand experience that drives reputation, community engagement and enrolment growth.

Key responsibilities

• Define and implement the overall brand strategy, aligning it with the organisation’s vision, values and educational philosophy.
• Act as brand guardian, ensuring consistency across all communications, campaigns and touch‑points.
• Develop and oversee communication plans for internal and external audiences, including parent engagement and reputation management.
• Create compelling brand narratives and storytelling frameworks that can be adapted across multiple schools.
• Support schools in planning and executing annual marketing plans, campaigns and enrolment initiatives.
• Manage the brand budget, monitor performance data and recommend improvements.

Required profile

• Proven experience leading brand strategy and communications, preferably within an education or multi‑site environment.
• Strong collaboration skills with senior school leadership, admissions and marketing teams.
• Excellent analytical mindset with ability to interpret performance metrics.
• Strategic thinker with a passion for storytelling and community engagement.

Required skills