ASO Specialist

About the role

Air Apps, a family-founded company building an AI-powered Personal & Entrepreneurial Resource Planner, is looking for an ASO (App Store Optimization) Specialist to join its San Francisco team. This is a fully onsite position based at the Lisbon office, working closely with cross-functional teams in person, with relocation support offered. The role leads strategies to improve visibility, discoverability and conversion in the Apple App Store, using keyword research, creative testing and data-driven insights to drive user acquisition and retention through organic channels.

Key responsibilities

• Conduct keyword research and optimize app metadata (titles, descriptions, tags) to maximize visibility.
• Develop and test creative assets (icons, screenshots, app previews, CPPs) to increase conversion rates.
• Analyze app store performance metrics and provide actionable insights.
• Monitor competitors and market trends to identify growth opportunities.
• Collaborate with UA, Product and Creative teams to align ASO strategy with broader marketing initiatives.
• Stay up to date with platform updates, best practices and emerging ASO tools.

Required profile

• Around 3+ years of experience in ASO or mobile growth marketing.
• Strong understanding of app store ecosystems (Apple App Store, Google Play).
• Excellent communication and collaboration skills.
• Data-driven mindset and enthusiasm for AI, productivity and digital tools.
• Based in Lisbon (onsite role).

Required skills

• Experience with ASO and analytics tools such as App Annie, Sensor Tower and Data.ai.
• Ability to turn insights into action.

What we offer

• Apple hardware ecosystem for work.
• Annual bonus.
• Health and life insurance.
• Transportation budget and free meals at the hub.
• Coverflex benefits package, childcare support and pension fund.
• Air Conference and Urban Sports Club membership.