Content Marketing Manager – B2B & AI‑Enabled Platform

About the role

We are seeking an experienced Content Marketing Manager to lead the content engine for our AI‑enabled platform. You will translate complex product capabilities into clear, compelling narratives for R&D, consumer insights, sensory, and innovation professionals, while leveraging AI tools to accelerate production and maintain high quality.

Key responsibilities

• Own the end‑to‑end content strategy across awareness, consideration, and decision stages, aligned with pipeline and revenue goals.
• Develop written and visual assets—including blog posts, whitepapers, case studies, sales decks, email sequences, LinkedIn posts, and lightweight videos—using AI‑assisted design tools.
• Utilise generative AI (e.g., Claude, ChatGPT, Jasper) to draft, repurpose, and scale content while ensuring brand voice and human authenticity.
• Maintain an editorial calendar tied to product launches, campaigns, events, and sales priorities.
• Monitor performance metrics (traffic, SEO rankings, MQLs, pipeline contribution) and optimise content based on analytics.

Required profile

• Proven B2B content marketing experience with a strong visual sensibility.
• Enthusiasm for using AI tools to work smarter and faster.
• Strategic mindset capable of aligning content with sales and growth objectives.
• Excellent editorial judgment and ability to maintain consistent quality across formats.

Required skills

• Generative AI tools: Claude, ChatGPT, Jasper.
• AI‑assisted design tools: Canva, Adobe Express, Runway.
• Content formats: blog posts, whitepapers, case studies, sales decks, email nurture sequences, LinkedIn content, ad copy.
• Analytics for content performance (traffic, SEO, MQLs).