Content Discoverability Senior Director

About the role

Boston Consulting Group (BCG) is reshaping how its brand, content and expertise are discovered across traditional and AI‑driven search. As the Web & Content Discoverability Senior Director, you will lead the end‑to‑end strategy that makes BCG’s thought leadership visible, credible and authoritative on every discovery surface.

Key responsibilities

• Own the strategic roadmap for BCG.com, including site architecture, information hierarchy, tagging models and technical performance.
• Define and execute a comprehensive content discoverability strategy covering traditional SEO, Generative Engine Optimization (GEO) and the supporting technology stack.
• Serve as the internal authority on emerging discovery technologies such as LLM citation patterns, AI overviews and zero‑click search trends.
• Lead a globally dispersed, multi‑disciplinary team, setting direction, developing talent and fostering a psychologically safe culture.
• Manage a multi‑million‑dollar annual budget, ensuring resources align with strategic priorities.

Required profile

• Proven senior leadership experience in digital discovery, SEO or related fields.
• Deep understanding of search engine algorithms, AI‑driven discovery tools and generative technologies.
• Track record of building and scaling high‑performing, cross‑functional teams.
• Strategic mindset with the ability to translate market trends into actionable roadmaps.

Required skills

• Search Engine Optimization (SEO)
• Generative Engine Optimization (GEO)
• Artificial Intelligence (AI) and Large Language Model (LLM) concepts
• Site architecture and tagging model design
• Technical performance monitoring and optimization