SEO/GEO Specialist (Hybrid, Lisbon)

About the role

Cyncly is looking for an SEO/GEO Specialist to shape and execute its global SEO and localisation strategy. Based in Lisbon with a hybrid work model, you will help drive organic growth across multiple markets and improve the digital experience for B2B SaaS customers.

Key responsibilities

• Develop and implement a worldwide SEO, GEO and localisation roadmap to boost visibility and organic pipeline.
• Increase presence on traditional search, AI‑generated results, conversational platforms and large language models.
• Partner with Marketing Operations and Marketo teams to optimise the B2B SaaS conversion funnel.
• Establish governance, standards and scalable processes for content creation, ensuring SEO best practices are embedded.
• Drive SEO and GEO optimisation within Optimizely CMS and CMP, supporting page development and continuous improvement.
• Define technical SEO requirements and feed them into product and engineering sprint cycles.
• Lead keyword research, opportunity assessment and competitor analysis to inform content strategy.
• Own monthly SEO/GEO reporting, measuring impact from brand visibility to revenue.

Required profile

• Proven experience in global SEO, localisation and technical SEO for SaaS products.
• Strong analytical mindset with ability to translate data into actionable insights.
• Excellent collaboration skills across time zones and cross‑functional teams.
• Experience working with marketing automation platforms such as Marketo.

Required skills

• Optimizely CMS
• Marketo

What we offer

• Permanent full‑time contract with competitive benefits.
• Hybrid work arrangement in Lisbon.
• Opportunity to influence global growth for a fast‑expanding technology company.