Senior SEO & GEO Lead – Global Medical Tech

About the role

We are seeking a Senior SEO & GEO Lead to own the search visibility strategy for a global medical technology portfolio. Based in Lisbon, you will work within a newly created Global Digital Centre of Excellence, shaping how clinicians, patients and partners discover our brands across traditional and AI‑driven search channels.

Key responsibilities

• Develop and govern SEO and Generative Engine Optimisation (GEO) standards across multiple brands and international markets.
• Lead technical SEO initiatives, including site migrations, re‑platforming projects and structured‑data implementation.
• Collaborate with Web, Content and Marketplace teams to translate search requirements into clear technical and editorial actions.
• Identify optimisation opportunities through analytics, reporting tools and competitive benchmarking.
• Support the rollout of SEO governance, training and documentation for global stakeholders.

Required profile

• Proven experience in technical SEO for complex, multi‑brand websites.
• Strong analytical mindset with a track record of using SEO reporting tools to drive decisions.
• Understanding of AI‑enhanced search and GEO practices.
• Excellent stakeholder management and commercial awareness.

Required skills

• Technical SEO
• Analytics
• Generative Engine Optimisation (GEO)
• CMS platforms
• Structured data
• Site migrations
• SEO reporting tools

What we offer

• Competitive salary and benefits package.
• Opportunity to work in a global Digital Centre of Excellence.
• International exposure across a leading medical technology portfolio.
• Career development and continuous learning opportunities.