Product Marketing Manager (Loyalty)

About the role

Revolut is looking for a Junior Product Marketing Manager to drive profitability through the adoption and engagement of its Loyalty products. You will shape the marketing strategy, craft compelling narratives, and lead launch campaigns that boost customer lifetime value across multiple markets.

Key responsibilities

• Deeply understand customer needs and Loyalty product mechanics worldwide, using data‑driven insights to inform strategy.
• Design and execute the Loyalty product marketing strategy across all channels, from positioning to launch campaigns.
• Develop clear value propositions and narratives, collaborating with creative teams to bring them to life.
• Orchestrate Loyalty product launches in multiple markets, ensuring consistent messaging while highlighting local differentiators.
• Build strong cross‑functional partnerships with Product, Design, and Communications to maximise awareness and adoption.
• Analyse customer behaviour and market trends to identify segmentation opportunities and optimise conversion tactics.

Required profile

• Experience in B2B or B2C product, brand, or consumer marketing within a fast‑paced, preferably hyper‑growth tech environment.
• Proven track record of driving premium product adoption.
• Knowledge of fintech or payments markets and competitive landscape.
• Expertise in setting strategic direction and managing complex go‑to‑market campaigns involving multiple teams.
• Ability to generate original ideas while maintaining brand integrity.
• Solid background in consumer marketing and familiarity with channels such as in‑product, digital, PR, and offline activations.
• Excellent communication skills.

Required skills