Marketing & Growth Strategist

About the role

As a Marketing & Growth Strategist you will define and execute the communication, engagement and conversion strategy for the team.blue Hub. You will own the full growth lifecycle – from understanding user behaviour to shaping cross‑brand journeys, designing notifications and running conversion experiments that drive activation, engagement and long‑term adoption.

Key responsibilities

• Translate product capabilities and cross‑brand use cases into clear, customer‑facing messaging across multiple touchpoints and markets.
• Design and iterate cross‑brand notifications, in‑product CTAs, onboarding nudges and conversion experiments.
• Build and execute multi‑channel user communication programs (email, in‑product messaging, etc.) focused on activation, engagement and adoption.
• Define hypotheses, run A/B tests, analyse results and scale successful experiments.
• Instrument tracking, monitor funnel and engagement metrics and continuously improve CTR, activation, conversion and cross‑brand adoption.
• Leverage analytics, automation and AI‑assisted tools for segmentation, personalisation and performance analysis.

Required profile

• 5+ years of experience in growth, product, lifecycle or digital marketing, preferably in a SaaS or platform environment serving SMB/Prosumer customers.
• Proven track record of owning growth outcomes end‑to‑end, defining KPIs and delivering measurable impact on metrics such as CTR, activation, conversion, retention and adoption.
• Hands‑on experience designing and executing growth programs, including experimentation and A/B testing, with a strong understanding of customer behaviour and growth loops.
• Comfortable working with event schemas, funnels, cohorts and behavioural signals, and able to self‑serve insights.
• Excellent copywriting, positioning and storytelling skills for SaaS products.

Required skills

• A/B testing
• Analytics and tracking
• Event schemas, funnels, cohorts, behavioural signals
• AI‑augmented workflows and tools
• Lifecycle automation
• Segmentation and personalisation