International Imaging MI Marketing Manager

About the role

The International Imaging MI Marketing Manager leads the strategic marketing agenda for GE HealthCare’s MI portfolio across global regions. Reporting to the International Imaging Chief Marketing & Strategy Officer and partnering with the International MI General Manager, this role shapes market positioning, value propositions, and go‑to‑market plans that drive profitable growth.

Key responsibilities

• Develop and own the International MI marketing strategy, setting priorities, budgets, and allocation across zones.
• Provide independent market‑back insights to the MI GM, influencing portfolio choices and commercial trade‑offs.
• Align product marketing priorities with zone growth plans, ensuring end‑to‑end execution.
• Collaborate with Global AIS Marketing, International Product Management, and Zone Marketing leaders to translate product roadmaps into actionable market plans.
• Leverage market analytics and historical performance to guide investment decisions and maximize ROI.
• Define the portfolio’s value proposition, positioning, and messaging to differentiate from competitors.

Required profile

• Proven senior marketing leadership experience in a complex, matrixed organization.
• Strong executive presence with the ability to influence senior stakeholders.
• Excellent business judgment and strategic thinking.
• Demonstrated ability to turn market insight into actionable marketing programs.

Required skills

• Strategic marketing planning
• Market analytics and data‑driven decision making
• Product portfolio management
• Cross‑functional collaboration

What we offer

• High‑visibility role influencing global growth strategy.
• Opportunity to work with leading healthcare imaging technologies.
• Collaborative, innovative environment within a global leader.