Head of Sales & Marketing

About the role

We are seeking a Head of Sales & Marketing to lead SISCOG’s go‑to‑market strategy worldwide. You will own the end‑to‑end commercial engine, turning our rail‑native optimisation software into predictable, profitable growth across international markets.

Key responsibilities

• Refine market segmentation, lead qualification, and country/account prioritisation while keeping the value proposition and ideal customer profile up‑to‑date.
• Build and manage a healthy international pipeline, driving new client acquisition and expansion revenue within existing accounts.
• Define and maintain brand positioning, messaging and external visibility as a specialist in rail optimisation.
• Design and execute account‑based marketing campaigns and buyer‑journey content for multiple stakeholder personas.
• Establish a clear pricing and licensing model and ensure consistent application across the organisation.
• Own the CRM as the single source of truth, reporting pipeline health and win/loss insights to senior management.
• Collaborate with Client Success, Product, and Finance teams to align upsell opportunities, product messaging and margin targets.

Required profile

• Proven experience leading sales and marketing functions in B2B technology or software companies.
• Strong understanding of international sales cycles and ability to operate across multiple geographies.
• Excellent strategic thinking, communication and cross‑functional collaboration skills.

Required skills

• Hands‑on experience with CRM systems for pipeline and account management.

What we offer

• Opportunity to shape the commercial direction of a market‑leading rail optimisation provider.
• Access to a global portfolio of clients and a supportive, specialist‑focused environment.