Web Analyst - Creative Tech

About the role

Devoteam is hiring a Web Analyst for its Creative Tech team in Porto. The professional acts as the key intermediary between the business division and IT, using customer data to improve the digital experience, optimise the customer journey and support strategic decisions on engagement and conversion.

Key responsibilities

• Translate business requirements into actionable tagging plans and check data availability across digital assets
• Turn web and mobile app data into insights for cross-functional teams while respecting GDPR
• Set up and manage web analytics solutions (Adobe Experience Platform, OneTrust) and reporting dashboards (Adobe Workspaces)
• Analyse user experience, funnel conversion and online performance
• Run A/B testing and personalisation campaigns with Adobe Target, A/B Tasty and Kameleoon
• Lead data studies, coordinate marketing operations and document online tracking best practices

Required profile

• Strong front-end integration knowledge (HTML, CSS, JavaScript)
• SQL, Python, VBA, third-party APIs and data warehousing
• Experience with Adobe Experience Platform, Adobe Workspaces, Adobe Target, A/B Tasty, Kameleoon and OneTrust
• Data science tools, data visualisation platforms, BI, statistics and MS Office
• Fluent English and strong project management and analytical structuring skills