Sales Team Lead – Tech/Software (EMEA)

About the role

We are building a new EMEA sales development function for a global enterprise SaaS business. As the Sales Team Lead you will own performance, processes and reporting for a team of SDRs and BDRs, acting as the central link between sales, marketing and delivery.

Key responsibilities

• Define and document lead qualification criteria, handoff SLAs and a reporting framework with sales and marketing leadership.
• Coach and manage a team of 5–10 SDRs/BDRs, including call and email QA, pipeline reviews, performance management and onboarding.
• Deliver weekly centralized reporting on lead quality, conversion, meetings booked and pipeline generated to EMEA sales leadership.
• Ensure every inbound lead is actioned, resolve bottlenecks between marketing qualification, sales acceptance and AE follow‑up.
• Provide regular feedback to marketing on lead quality to inform campaign and targeting decisions.
• Collaborate with enterprise AEs on target account strategy for outbound initiatives.
• Serve as primary contact with Client Services on team health, hiring needs, scaling and performance.

Required profile

• At least 5 years in sales development or inside sales, with 2+ years managing an SDR or BDR team.
• Proven track record of building or rebuilding a sales development team, including pilots, new markets or turnarounds.
• Strong CRM and reporting experience, preferably with Salesforce, and ability to build dashboards for senior stakeholders.
• Experience managing both inbound qualification and outbound prospecting motions.
• Commercial credibility with AEs and sales leaders, and confidence to challenge processes and SLA adherence.
• B2B SaaS or technology background, ideally selling to enterprise and mid‑market.

Required skills

• Salesforce CRM
• Outreach sales engagement platform
• Salesloft sales engagement platform
• Gong conversation analytics