Sales Lead – Customer Acquisition & Retention

About the role

The Sales Lead will be responsible for executing the sales plan for the assigned area, focusing on customer acquisition, loyalty, retention and satisfaction. Reporting to the Sales & Distribution Director, you will lead the sales team, account managers and sub‑distributors to maximise performance of the Novadis portfolio and SCC sell‑out.

Key responsibilities

• Analyse the local market, identify trends, barriers and opportunities, and adapt business strategies accordingly.
• Develop and implement prospecting strategies tailored to the regional competitive landscape.
• Monitor key competitors and propose proactive measures to differentiate the company’s offerings.
• Define, measure and track commercial objectives by client and account manager to ensure overall results.
• Ensure prospecting visits to relevant clients and monitor the plans of Account Managers and Sales Representatives.
• Implement initiatives from the SCC brands execution plan and visibility actions to increase turnover.
• Monitor quality indicators for SCC products to maintain high consumer satisfaction.
• Analyse client performance and sales targets by customer, sales representative and account manager.
• Oversee sales policy execution, route planning and compliance with visit frequency guidelines.
• Manage sub‑distributors to maximise total revenue (Novadis + sub‑distributors).

Required profile

• Proven ability to lead, develop and inspire a sales team.
• Strong analytical skills for market and performance analysis.
• Experience in defining and tracking commercial objectives.
• Capability to manage sub‑distributors and coordinate multi‑channel sales activities.

Required skills