Retention Marketer – Email & Lifecycle Specialist

About the role

This position owns email and lifecycle marketing for three distinct properties—Shadow, Darkroom, and the CEO’s personal newsletter—building the missing email paths and driving B2B sign‑ups and pipeline growth.

Key responsibilities

• Build end‑to‑end email capture and nurture funnels for the Shadow platform, linking creator or LinkedIn posts to sign‑ups.
• Own onboarding, activation and product‑education sequences for new Shadow users and run follow‑up flows for demos, webinars and launches.
• Develop prospect and client nurture sequences for Darkroom services and manage the bi‑weekly newsletter strategy.
• Convert the CEO’s LinkedIn and X audience into an owned email list with welcome, cadence and engagement formats.
• Maintain list hygiene, segmentation, deliverability and compliance across all three properties and report on sign‑ups and pipeline impact.

Required profile

• Deep understanding of B2B lifecycle marketing and experience moving prospects from first touch to signup over weeks.
• Hands‑on experience building email flows yourself, not just briefing others.
• Ability to analyse funnel drop‑offs and craft copy that resolves them.
• Strong, unsupervised writing in a direct, specific voice.
• Comfort working with multiple audiences (software, agency, personal brand) in the same week.

Required skills

• Experience with email service providers such as Substack, Mailchimp, Klaviyo, HubSpot or beehiiv.
• Familiarity with Notion or similar operating layers.
• Proficiency in AI‑assisted analytics and reporting tools.

What we offer

• Unlimited PTO plus local holidays.
• Remote‑first culture with flexibility for Brazil, Portugal or Spain.
• Flexible parental leave.
• Opportunities for interdisciplinary growth and skill expansion.
• Equal‑opportunity workplace.