Personal PR & Branding Executive

About the role

This position is based in Portugal and focuses on shaping, protecting, and amplifying the public image of a high‑profile individual. You will lead a cohesive personal branding strategy across media, digital platforms, and public appearances, ensuring consistency of voice, narrative, and visual identity.

Key responsibilities

• Support the execution and evolution of a personal brand strategy, maintaining consistent messaging, tone, and visual identity.
• Manage media relations, including press kits, outreach, interview coordination, and speaking engagements.
• Plan, schedule, and publish social media content on LinkedIn, Instagram, and X, driving engagement and brand alignment.
• Develop and refine written content such as social copy, talking points, articles, and ghostwritten thought‑leadership pieces.
• Coordinate logistics for public events, panels, and keynotes to ensure strong brand presentation.
• Monitor media coverage and online sentiment, identify reputational risks, and assist with crisis communications.
• Collaborate with designers, editors, and external stakeholders to maintain high‑quality brand assets across all formats.

Required profile

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• 5+ years of experience in PR, executive communications, personal branding, or media relations, preferably supporting senior executives or high‑profile individuals.
• Exceptional writing, editing, and storytelling abilities with adaptable tone for different platforms.
• Strong expertise in social media strategy, digital branding, and content distribution.
• Proven experience working with media professionals, influencers, agencies, or public‑facing stakeholders.
• High level of professionalism, discretion, and ability to manage confidential information.
• Excellent project‑management skills with a creative, detail‑oriented mindset.
• Fluency in English.

Required skills

• LinkedIn
• Instagram
• X (formerly Twitter)