Head of Admissions, Marketing & Communications

About the role

The Head of Admissions, Marketing and Communications will lead the student attraction, enrollment and retention strategy for a premium international school in Lisbon. Reporting to the Head of School/CEO, you will own the admissions funnel, brand positioning and all marketing activities that drive growth.

Key responsibilities

• Lead, coach and motivate the admissions team to achieve annual enrollment targets.
• Train staff to recognise buying signals, handle objections and close inquiries.
• Design and execute online and offline campaigns to generate a robust pipeline of student enquiries.
• Maintain the school brand style guide, unique selling propositions and local marketing plan.
• Oversee website development, paid‑media initiatives and data‑driven digital campaigns.
• Manage a year‑round content pipeline across social, digital and internal channels.
• Serve as the campus super‑user for the CRM system, ensuring strict data hygiene.
• Analyse enrollment data to identify and remove pipeline friction.
• Plan and run the campus event calendar to maximise lead generation.
• Build relationships with corporate partners, chambers of commerce and education agents.

Required profile

• Bachelor’s degree (essential).
• 4‑5 years of sales, marketing or admissions experience in competitive markets.
• Experience in international private schools or premium higher‑education institutions is highly preferred.
• Hands‑on experience integrating CRM systems into a practical sales lifecycle.
• Proven ability to manage and motivate a customer‑facing team.
• Data‑focused, metrics‑driven and results‑oriented.
• Professional presence to consult affluent families and collaborate with senior leadership.

Required skills

• CRM system management.
• Website development.
• Paid‑media campaign execution.
• Digital marketing and data‑driven campaign planning.
• Data analysis for enrollment metrics.

What we offer

• Competitive salary up to €45,000 per annum plus benefits.
• Opportunity to shape the growth of a leading international school.
• Dynamic, collaborative work environment.