DTC Creative Strategist

About the role

Hungry Minds, a fast‑growing global publishing house and creative studio, is looking for a DTC Creative Strategist. You will shape the strategic direction of direct‑to‑consumer marketing campaigns by turning data insights into creative concepts that drive measurable business results.

Key responsibilities

• Analyze performance across Meta, Google, TikTok, YouTube, email and other acquisition channels to spot trends and optimization opportunities.
• Conduct competitor, market and consumer research to inform creative strategy and messaging.
• Develop creative briefs, strategic recommendations and prioritize hypotheses for new ad concepts, landing pages and initiatives.
• Collaborate with designers, copywriters, video producers, media buyers and marketing managers to produce high‑performing creative assets.
• Monitor creative metrics (CTR, conversion rate, ROAS, engagement) and provide actionable recommendations.
• Build and maintain reporting dashboards that translate complex data into clear business insights.
• Identify emerging industry trends, winning formats and shifts in consumer behavior.
• Present findings and strategic insights to cross‑functional teams and leadership.

Required profile

• 5+ years of experience in creative strategy, marketing analytics, growth or performance marketing.
• Strong analytical mindset with the ability to turn data into actionable creative strategies.
• Proven experience working with paid‑media platforms and digital marketing funnels.
• Excellent communication and presentation skills, capable of influencing cross‑functional stakeholders.
• Ability to manage multiple priorities in a fast‑paced environment.

Required skills

• Google Analytics 4 (GA4)
• Looker Studio
• Tableau
• Power BI
• Amplitude
• Mixpanel

What we offer

• Opportunity to shape the creative direction of a global brand expanding into new product categories.
• Collaborative environment with cross‑functional teams.
• Access to diverse data sources and cutting‑edge analytics tools.