Digital Marketing – Paid Media & Tracking Specialist

About the role

We are looking for a hands‑on Digital Marketing professional based in Portugal who will own paid‑media execution and end‑to‑end conversion tracking. The role blends campaign management across multiple ad platforms with deep technical work on pixels, events and analytics tools to ensure every customer interaction is measured accurately.

Key responsibilities

• Set up, manage and troubleshoot Meta Pixel, Meta Events Manager, custom events and conversion configurations.
• Support paid campaigns on Meta, TikTok, Reddit, LinkedIn and other platforms, including audience tracking and retargeting.
• Define and maintain consistent event‑tracking structures, UTM parameters and conversion definitions.
• Implement and validate tracking solutions using PostHog, GA4, Google Tag Manager, Brevo and Microsoft Clarity.
• Monitor tracking performance, investigate discrepancies and diagnose why events or conversions fail to fire.
• Collaborate with website and landing‑page teams to ensure accurate data collection and attribution.

Required profile

• Practical, detail‑oriented and technically curious with a strong analytical mindset.
• Hands‑on experience with Meta Ads Manager, Meta Pixel and custom conversion events.
• Experience running campaigns on TikTok, Reddit and LinkedIn.
• Familiarity with modern analytics tools such as PostHog, GA4 and Google Tag Manager.
• Ability to troubleshoot tracking issues independently and propose practical solutions.

Required skills

• Meta Ads Manager, Meta Pixel, Meta Events Manager
• TikTok Ads, Reddit Ads, LinkedIn Ads
• PostHog, Google Analytics 4, Google Tag Manager
• Microsoft Clarity, Brevo
• Server‑side tracking, Conversions API
• Spreadsheets and dashboard reporting

What we offer

• Fully remote work environment.
• Opportunity to work across multiple paid‑media and analytics platforms.
• Hands‑on experience with modern tracking, attribution and marketing technology.
• Exposure to emerging advertising platforms and continuous learning.