Digital Analytics Specialist

About the role

We are looking for a Digital Analytics Specialist to work within Nestlé Business Solutions, collaborating with marketing and IT teams to gather tracking requirements, implement and test tracking codes in Google Tag Manager, and ensure accurate data collection and reporting.

Key responsibilities

• Administer Google Tag Manager and Google Analytics across digital platforms.
• Implement and maintain tags, ensuring accurate data capture.
• Collaborate with marketing, IT and analytics teams to define tracking requirements for new campaigns.
• Analyze collected data to provide insights for optimization and marketing strategy.
• Troubleshoot and resolve tracking issues, improving data quality.
• Provide training on best practices and document tracking processes while complying with data‑privacy regulations.

Required profile

• University degree in Marketing, Computer Science or related field.
• At least 2 years of experience in digital technologies and analytics for websites and mobile apps.
• Proficiency with Google Tag Manager and Google Analytics.
• Familiarity with HTML, JavaScript and data‑layer architecture.
• Knowledge of GDPR and other data‑privacy regulations.
• Understanding of marketing processes and strong analytical skills.

Required skills

• Google Tag Manager
• Google Analytics
• HTML & JavaScript
• Data‑layer architecture
• GDPR compliance
• Power BI or Looker Studio
• GCP, BigQuery, Azure basics
• A/B testing and conversion‑rate optimization
• Scrum and Kanban methodologies

What we offer

• Development of expertise in Nestlé’s shared solutions business.
• Immersion in a culturally diverse, international team.
• Flexible hybrid working environment.
• Competitive salary with annual performance bonus.
• Meal allowance card and flexible benefits.
• Discounts through the Nestlé Club and employee shop.
• Company equipment, medical support and free coffee at the office.
• E‑learning courses, training programs and clear career progression.
• Opportunities for international mobility.