CRM & Digital Customer Journey Internship

About the role

Join Mercedes‑Benz Portugal as a CRM & Digital Customer Journey intern and support the Portuguese market’s marketing operations. You will work closely with the local marketing team to help design, execute and optimise email campaigns, website content and digital touch‑points.

Key responsibilities

• Assist in creating and adapting e‑mail campaigns and marketing automation flows.
• Prepare agency briefings and contribute to the monthly newsletter.
• Analyse e‑mail performance (open, click‑through, conversion) and produce regular optimisation reports.
• Support website content updates, collaborate with product, legal, sales and communications stakeholders.
• Track website traffic, chat usage, user behaviour and conversion metrics.
• Analyse and optimise customer journeys across landing pages and the overall site.
• Use Salesforce CRM and web KPI dashboards to generate customised reports, PowerPoint decks and analytical insights for marketing, sales and leadership.

Required profile

• Degree in Marketing, Business Analytics, Digital Media or a related field.
• Strong analytical mindset with high attention to detail.
• Fluent in Portuguese and English; Spanish is a plus.
• Interest in CRM platforms and digital customer journeys.

Required skills

• Google Analytics
• Excel
• Power BI
• Salesforce CRM

What we offer

• Paid internship contract for 1 year.
• Experience working in an international automotive environment.