SEO & SEM Specialist (Remote, Portugal)

About the role

We are seeking an SEO & SEM Specialist to lead both organic and paid search initiatives for a partner company. The role is fully remote, based in Portugal, and focuses on improving visibility, driving acquisition, and optimizing ROI across major search platforms.

Key responsibilities

• Develop and execute SEO strategies, including keyword research, content optimization, technical SEO, and link‑building.
• Plan, launch, monitor, and optimize PPC campaigns on Google, Yahoo, and Bing to maximize ROI.
• Analyze website analytics, paid‑search performance, and market trends to generate actionable insights.
• Manage campaign budgets, forecast monthly spend, and ensure financial efficiency.
• Collaborate with development, editorial, and marketing teams to embed search best practices into digital experiences.
• Conduct competitor research, A/B and multivariate testing, and continuous experimentation to improve rankings and conversion rates.

Required profile

• Proven professional experience in SEO with a strong grasp of organic ranking factors.
• Demonstrated SEM experience managing PPC campaigns across major platforms.
• Solid understanding of performance marketing, conversion optimization, and online customer acquisition.

Required skills

• SEO
• SEM
• PPC campaign management
• Keyword research
• Content optimization
• Technical SEO
• Link building
• Web analytics
• A/B testing
• Multivariate testing
• Budget management
• Campaign performance tracking

What we offer

• Fully remote work environment with flexible hours.
• Ongoing guidance, training, and opportunities to deepen digital‑marketing expertise.
• Collaboration with cross‑functional teams in a dynamic, growth‑focused setting.