Especialista en Imagen e Integración Publicitaria

About the role

The specialist supports the executive team in developing and managing communications that project the image of the company's brands, products and services both internally and externally. This role coordinates advertising, public‑relations and digital initiatives to strengthen brand presence.

Key responsibilities

• Coordinate paid and unpaid advertising campaigns and manage media space purchases.
• Work with the advertising agency to develop promotional materials and support product or service launches.
• Administer electronic advertising on the corporate portal and schedule content for social media and other digital channels.
• Supervise the production and distribution of point‑of‑sale support materials, ensuring correct placement.
• Maintain budget control and ensure proper use of allocated resources.

Required profile

• High school diploma, preferably in Communications or Marketing.
• At least one year of experience in brand image development, advertising (paid or unpaid), public relations, or product launch coordination; or three years in marketing strategy and program development.
• Experience in the telecommunications industry is preferred.

Required skills

• Media buying and placement.
• Social media content planning and management.
• Digital advertising administration.