Chief Marketing Officer – B2B Growth Leader

About the role

JoomPro is seeking a hands‑on Chief Marketing Officer to build a data‑driven growth engine for its B2B marketplace. You will lead marketing across Brazil, Mexico and future international markets, shaping strategy and execution to scale the business.

Key responsibilities

• Build and own the marketing strategy for Brazil and other international markets, initially focusing on Brazil and Mexico.
• Structure existing marketing activities into a clear, measurable and scalable system.
• Own the full marketing funnel across all channels (paid acquisition, CRM, partnerships, etc.).
• Lead marketing analytics and make decisions using a data‑driven approach.
• Set goals for the marketing team, prioritize initiatives and ensure strong execution.
• Collaborate closely with product, analytics and sales teams.
• Implement an AI‑first approach to marketing.

Required profile

• Proven experience in B2B marketplaces, B2B SaaS, B2B services or technology companies with a large SMB customer base.
• Strong hands‑on expertise in paid acquisition and performance channels, including Facebook and TikTok.
• Experience with CRM marketing, retention, partnerships or referral programs.
• Deep analytical mindset with the ability to build decisions around data, funnels and unit economics.
• Experience managing small teams while staying close to execution.
• Strong leadership, structure and ownership to drive execution in ambiguous environments.
• Fluent English (preferred) and e‑commerce experience.
• Experience with HubSpot or similar CRM systems and implementing AI‑first marketing.

Required skills

• Facebook Ads
• TikTok Ads
• HubSpot (or similar CRM)
• AI tools

What we offer

• Compensation package: base salary plus performance‑based bonuses.
• Office‑first model with flexible hours, remote work option, 52 days of leave per year and 22 days paid annual leave.
• Health insurance (including dental) for employees and their children, daily meal allowance, and 100% paid sick leave.
• Access to a wide range of AI tools and licenses.
• Collaboration with colleagues across Portugal, Brazil, Mexico, Latvia and China, with opportunities for promotion, professional training and English courses.
• Annual team‑building activities and knowledge‑sharing events.