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Competências
Experiência
Head of Creative
Dunya News
2025-08 - 2026-08
Lead creative direction and visual communication across the channel, defining broadcast graphics standards and brand identity. Guide a multidisciplinary team of designers, ensuring consistency and timely delivery of on‑air assets. Oversee workflow optimisation, introduce new virtual production techniques and mentor senior creatives. Drive strategic creative initiatives that increase audience engagement and reinforce the channel’s visual brand.
Head of Creative
AIK News
2024-02 - 2025-08
Directed all creative and visual‑design activities, maintaining brand consistency across broadcast and digital platforms. Managed a team of 25 designers, coordinating daily newsroom graphics and special program packages. Implemented Adobe Creative Cloud workflows and introduced motion‑graphics templates that reduced production time by 20%.
Head of Creative
PNN News
2023-03 - 2024-02
Oversaw the creative function, supporting channel branding, broadcast design and newsroom production requirements. Led a cross‑functional team to develop on‑air graphics, lower‑thirds and promotional packages. Introduced data‑driven visual storytelling techniques that improved viewer retention.
Head of Creative
92 News HD
2022-02 - 2023-02
Led creative output and broadcast‑design standards, ensuring brand consistency across all news programs. Supervised a team of 20 designers, coordinating graphics delivery for live news and special events. Implemented virtual set designs that enhanced production quality.
Team Lead, News Creative
92 News HD
2021-07 - 2022-02
Managed day‑to‑day news graphics work, coordinating designers against tight newsroom deadlines. Produced live‑on‑air lower‑thirds, tickers and program promos using Adobe Photoshop and Illustrator. Optimised workflow processes, reducing turnaround time by 15%.
Head of Creative
City News Network (24 News)
2017-01 - 2020-06
Directed creative output covering visual identity, broadcast graphics and team leadership for a national news channel. Built and mentored a creative team of 30+, establishing brand guidelines and graphics packages. Delivered major rebranding projects that refreshed the channel’s on‑air look.
Head of Virtual
Neo TV
2016-07 - 2016-12
Led virtual‑design responsibilities supporting programme presentation and studio visuals. Developed 3D virtual sets and motion‑graphics assets using industry‑standard tools. Coordinated with production teams to integrate virtual elements into live broadcasts.
Senior Visualizer
Express News
2007-11 - 2016-06
Developed visual concepts and broadcast‑design assets for news and programme presentation. Created on‑air graphics, promos and branding elements using Adobe Creative Suite. Collaborated with editorial teams to ensure visual storytelling aligned with news content.
Team Lead
Invent Solutions
2007-06 - 2007-11
Coordinated design work at team level, overseeing project delivery against client requirements. Managed a small team of designers, ensuring quality and timeliness of graphic outputs.
Web & Graphic Designer
Aptlogix
2006-01 - 2007-12
Designed web interfaces and graphic materials, translating project requirements into visual communication. Utilised HTML, CSS and Adobe tools to create responsive layouts and branding assets.
Senior Graphic Designer
Teamwork Printers
2000-01 - 2006-12
Produced graphic‑design and print‑oriented work with focus on layout, typography and visual communication. Managed multiple client projects simultaneously, delivering high‑quality print collateral.
Formação
Bachelor’s Degree — University of the Punjab, Pakistan
Idiomas
Urdu
native
English
intermediate
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