Social Media Marketing Specialist

About the role

We are looking for a hands‑on, creator‑minded Social Media & Influencer Marketing Specialist to treat social platforms as a brand‑building engine. You will own our organic channels, run influencer programmes and help position SmartBuyGlasses as a leading designer‑eyewear brand online.

Key responsibilities

• Develop and execute an organic social media strategy across TikTok, Instagram, YouTube, Pinterest and emerging platforms.
• Create, curate and copywrite daily posts, applying basic design skills with Adobe or Canva.
• Manage content calendars, schedule posts, engage with the community and respond to direct messages.
• Coordinate photoshoots, travel for influencer events and brand booths across Europe to generate unique content.
• Oversee outsourced channel management and collaborate with internal creatives and freelancers on assets.
• Produce copy and visual assets for paid social campaigns in partnership with the performance team.
• Monitor performance analytics, benchmark competitors and recommend continuous improvements.
• Stay up‑to‑date with influencer‑marketing trends, platform algorithms and legal requirements.

Required profile

• Creator‑mindset with a strong eye for trends and a hustler attitude.
• Ability to work autonomously, make strategic decisions and iterate quickly.
• Comfortable travelling across Europe and representing the brand at events.
• Excellent written communication and community‑management skills.

Required skills

• Basic design proficiency with Adobe Creative Suite.
• Experience using Canva for quick visual creation.

What we offer

• Direct exposure to founders and C‑level leadership.
• Flexible work‑from‑anywhere policy (remote or hybrid).
• Travel opportunities across Europe for influencer events and photoshoots.
• Monthly performance‑based bonuses.
• Flexible holidays and autonomy over your schedule.
• A designer eyewear pair of your choice each anniversary.