Social Media Marketing Specialist
SmartBuyGlasses Optical Group · Portugal
Descrição do cargo
About the role
We are looking for a hands‑on, creator‑minded Social Media & Influencer Marketing Specialist to treat social platforms as a brand‑building engine. You will own our organic channels, run influencer programmes and help position SmartBuyGlasses as a leading designer‑eyewear brand online.
Key responsibilities
- Develop and execute an organic social media strategy across TikTok, Instagram, YouTube, Pinterest and emerging platforms.
- Create, curate and copywrite daily posts, applying basic design skills with Adobe or Canva.
- Manage content calendars, schedule posts, engage with the community and respond to direct messages.
- Coordinate photoshoots, travel for influencer events and brand booths across Europe to generate unique content.
- Oversee outsourced channel management and collaborate with internal creatives and freelancers on assets.
- Produce copy and visual assets for paid social campaigns in partnership with the performance team.
- Monitor performance analytics, benchmark competitors and recommend continuous improvements.
- Stay up‑to‑date with influencer‑marketing trends, platform algorithms and legal requirements.
Required profile
- Creator‑mindset with a strong eye for trends and a hustler attitude.
- Ability to work autonomously, make strategic decisions and iterate quickly.
- Comfortable travelling across Europe and representing the brand at events.
- Excellent written communication and community‑management skills.
Required skills
- Basic design proficiency with Adobe Creative Suite.
- Experience using Canva for quick visual creation.
What we offer
- Direct exposure to founders and C‑level leadership.
- Flexible work‑from‑anywhere policy (remote or hybrid).
- Travel opportunities across Europe for influencer events and photoshoots.
- Monthly performance‑based bonuses.
- Flexible holidays and autonomy over your schedule.
- A designer eyewear pair of your choice each anniversary.
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SmartBuyGlasses Optical Group
Portugal
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